TIFA Report Reveals Why Mt Kenya is Turning Against Ruto


TIFA Report Reveals Why Mt Kenya is Turning Against Ruto

A recent survey has disclosed that 63% of residents in the Mt Kenya region are dissatisfied with the country’s conditions in 2023 compared to the preceding year.

The latest study by TIFA Research on Kenya’s sentiments for 2023 highlights a notable shift in the Mt Kenya region’s sentiment towards the Kenya Kwanza administration.

This shift is particularly evident in four key aspects: the cost of living, economic status, dearth of job opportunities, and the complexity of securing credit or loans.


The survey indicates that 82% of residents in the Mt Kenya region have reported an increase in the cost of living in 2023.

This is attributed to the elevated prices of essential household items, electricity, fuel, and other necessities, according to respondents.

Overall, 87 per cent of Kenyans lamented about the cost of living with the perception more prevalent in urban areas (90 per cent) as compared to rural areas (86 per cent).

“Specifically, Nyanza and Nairobi regions have over 90 per cent of respondents stating that the cost of living deteriorated in 2023,” read part of the report.

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Moreover, 74% of residents in the Mt Kenya region conveyed their dissatisfaction with the economic situation in 2023.

Conversely, in the Central region, 62% of residents emphasized the lack of employment opportunities in 2023 compared to the previous year. Similarly, other regions such as Nyanza (80%), Nairobi (75%), North Eastern (70%), and Rift Valley (55%) echoed negative sentiments regarding the employment landscape.

Regarding loan accessibility, 53% of Mt Kenya residents pointed out the challenges, citing factors like stringent lending practices, heightened risk perceptions by financial institutions, and broader uncertainties affecting borrowers. Only 25% of the Mt Kenya region expressed satisfaction with loan accessibility in 2023 compared to 2022.

The survey underscores the widespread dissatisfaction in 2023, exacerbated by the elevated cost of living.

Notably, Mt Kenya, recognized as a pivotal and influential region with significant voting power, is considered instrumental in determining the outcome of presidential elections.

In the 2022 General Election, President William Ruto garnered 2.9 million votes from the 10 Mt Kenya counties, surpassing his main opponent, Raila Odinga, who received 847,709 votes from the region.

This substantial difference in votes from Mt Kenya played a crucial role in securing Ruto’s victory, highlighting the region’s significance in influencing electoral outcomes.

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TIFA Report Reveals Why Mt Kenya is Turning Against Ruto



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